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Leadership Virtual Journal Club: The Critical Role of Negotiation

Guest Host: David Lucas, MD, MBA, CPE

David Lucas, MD, MBA, CPE, LSSBB

Negotiation is a fundamental yet often overlooked skill in medical practice. While physicians are extensively trained in clinical decision-making and patient care, they receive little formal education in negotiation—despite engaging in negotiations daily.

While negotiation frameworks and strategies are important, the foundation of effective negotiation lies in essential soft skills: active listening, emotional intelligence, empathy, clear communication, and the ability to understand diverse perspectives. These skills enable physicians to navigate complex stakeholder dynamics, build trust, and create mutually beneficial outcomes.

As physician leaders, developing strong negotiation skills is not optional—it's essential for your success and the success of those you serve.

Read the recommended articles, post your comments, and plan to join the live discussions on February 24. Visit the PAMED Learning Center now to access the materials and register for the Zoom meeting.